Ford's Military & First Responder Recognition Programs

Ford Military and First Responder Recognition Programs in Charlottesville, VA
Honoring Military and First Responders in Central Virginia
At Malloy Ford of Charlottesville, we're grateful for the men and women who protect our nation and respond when our communities need help. As a participating Ford dealer, we're proud to support Ford's Military and First Responder Recognition Programs, which provide eligible customers with an exclusive cash rebate toward the purchase or lease of an eligible new Ford vehicle.

If you serve and you're shopping for a new Ford in the Charlottesville, Crozet, Madison, or Waynesboro area, this offer is one more way to make your next vehicle more affordable. You can explore our new Ford inventory online anytime and then connect with our team to see how this recognition cash fits into your pricing.
Recognizing Your Dedication With Exclusive Benefits

Military Personnel
  • Active Military: Individuals currently serving on active duty in any U.S. Military Branch. This includes National Guard members and Reservists on active orders, participants in the Delayed Entry/Enlistment Program (DEP), and their spouses, surviving spouses, and other members of the same household.
  • Retirees: Former service members who have retired from an eligible U.S. Military Branch, including Regular, Reserve, Early (TERA), or Medical Retirement. Eligibility also extends to spouses, surviving spouses, and household members.
  • Veterans: Veterans who received an honorable discharge and are within 24 months of separation from military service.

First Responders
  • Law Enforcement: Active law enforcement personnel at the federal, state, or local level. This includes police officers, sheriffs and deputy sheriffs, state troopers, correctional and detention officers (including those in private, for-profit facilities), federal law enforcement officers (such as Customs & Border Protection Officers or Air Marshals), park police and rangers, probation and parole officers, pretrial services officers, bridge and tunnel officers, railroad police, school resource officers, auxiliary or reserve officers, credentialed animal control officers, certified fire marshals with law enforcement authority, and court bailiffs or court officers with law enforcement credentials.
  • Fire Service Professionals: Career firefighters at the federal, state, or local level, as well as volunteer firefighters, wildland firefighters, prescribed burn managers, and fire marshals.
  • Emergency Medical Services: Certified Emergency Medical Technicians (EMTs), paramedics, and medical helicopter pilots.
  • Emergency Communications Personnel: 911 and emergency dispatch professionals, including police, fire, sheriff, and EMS dispatchers, fire communications officers, and public safety telecommunicators.
How to Claim Your Ford Recognition Rebate
How to Enroll & Use Your Recognition Rebate
To take advantage of your Ford Military or First Responder savings, follow these steps:
    
  • Step 1: Visit FordRecognizesU.com and select the program logo that applies to you. Enter your zip code to see open offers in your area.
  • Step 2: Confirm your eligibility through ID.me, Ford's trusted verification service. This usually takes under a minute, though you might need to provide documentation for proof.
We're Here to Guide You Every Step of the Way
Your commitment and service make a real difference, and we're proud to be part of a program that gives a little something back. If you're unsure whether you qualify, or you'd like help walking through the process and how to verify your eligibility with ID.me, our team at Malloy Ford of Charlottesville is happy to go step-by-step with you, no pressure, just support.
  1. Malloy Ford Charlottesville

    2070 Seminole Trail (Rt 29)
    Charlottesville, VA 22901

    • Sales: (434) 977-7960
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Get in Touch

  • Contact our Sales Department at: (434) 977-7960
  • Monday9am-8pm
  • Tuesday9am-8pm
  • Wednesday9am-8pm
  • Thursday9am-8pm
  • Friday9am-8pm
  • Saturday9am-7pm
  • Sunday11am-5pm